Something rather interesting is happening at the Gmail.com domain right now. Google has started notifying users of its experimental ‘Inbox By Gmail’ service that this has replaced their Gmail account…
The pop-up appears when Inbox users login and states “Thanks for trying Inbox! To make it easier we’ve updated Gmail to redirect you here”. In plain URL terms this means the standalone inbox.google.com address for the beta service disappears and Inbox instead resides at gmail.com.
Inbox is being offered as a direct replacement to Gmail. Image credit: Google
The good news is any user who doesn’t want Inbox to replace Gmail has the option to “Turn it Off” which pushes both services back to their dedicated domains. That said, what’s quite clear is: 1. After 14 months of testing, Google clearly considers Inbox ready for prime time, and 2. In repositioning it over the gmail.com URL, Google sees Inbox as a replacement for Gmail rather than the separate service it has been until this point.
Interestingly Inbox users report Google has been performing this quiet migration for some time. It started several months ago notifying a very small number of users and the response has obviously been positive enough for the migration to now to be expanded in larger numbers.
The Beginning Of The End For Gmail?
The move has prompted several high profile industry observers to ask a very straightforward question: (Forbes.com)
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